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Website Iteration Review

Intro & Homepage Overview

A review of the latest website iteration, covering the homepage layout, sign-up and login processes, account dropdown, wishlist functionality, shopping cart features, checkout process, and post-purchase engagement strategies.

Fly Sales & Discounts

Highlighting fly sales, discount codes, and their placement on the page.

Brand Colors & Categories

Discussing the use of brand colors and browsing categories effectively.

Best Selling & Branded Sections

Exploring best-selling products and branded section for a layout break.

Featured Products Placement

Considering better placement of featured products section for user engagement.

Sign-Up & Login Review

Reviewing the sign-up and login processes, including the required fields.

Account Dropdown & Wishlist

Discussing the account dropdown design and the wishlist functionality.

Cart & Checkout Process

Examining the shopping cart, checkout process, and coupon code application.

Post-Purchase Engagement

Exploring options for post-purchase engagement and building brand loyalty.

Transcript

Hey, Linda.

So we're gonna review here on the Supercut, the work that the team did for the website, and this is the last iteration.

So I'm gonna take you through it.

And if you have any comments or suggestions, feel free to use the comments here on the Supercut.

So we'd start with the home page.

The team decided that the best way to start here would be maybe, like, a voucher or something like that to get people excited about shopping.

But, basically, this is like, very straightforward, all the categories and sections of the website and the different, like, yeah, categories where you like, users or customers can find different products.

The first thing we wanna highlight here was the fly sales, and this is based on the conversation we had last week.

We thought it'd be interesting to have, like, a countdown here to increase the purchase.

And, also, like, all the discounted items would be, you know, displayed here.

With we also included the ratings here, to, you know, facilitate that buying decision.

And you, of course, you can click here to view more products.

The red color of the brand is a bit concerning to me, because it can also be confused with the discount codes and stuff like that.

I like the discount, like, little boxes here.

And yeah.

Having this brand color here, this is something we might have to discuss because I'm not fully sold.

But for the rest, what the section is, like, I think it makes sense.

Then browse by category.

So this is obviously, like, the same or similar to this, but, like, in a more immersive layout.

We discussed about this, and, like, I think it's a good idea.

Best selling products.

So this section right here, as the name states, is best selling product.

This is what you would recommend, the products that, you know, are the best sellers or even, like, maybe the ones you think people can buy.

This is, you know, there's an algorithm that can do this for you, but if you want this also, like, manually, you can select some of the best selling products you want to display on the homepage.

Following up, there's this big branded section.

We wanted to break the layout a little bit here.

So what we did is just, like, have this section here, that's, like, black and, like, kinda breaks the flow a little bit.

But, yeah, this is maybe like a one featured product that you can have here.

Then, obviously, more products.

This is like a more like, as another section where you can feature more products that are, you know, interesting for, you know, the customer.

And then this section right here, the feature the featured section, we for now, we just added right here, but I think it would be interesting to have it higher on the website.

Maybe even, here when you don't have a fly sale that you could have featured items, this is basically where you wanna highlight the best products you're selling.

So I think that's maybe interesting to have it here just to recommend people from the get go.

Now if you have any comments, feel free to leave them here on the Supercut, and, I'll be happy happy replying to them next week.

Alright.

Let's move on to the sign up and the login.

This is obviously the when they wanna sign up, it's the same thing, which is, you know, it's the same design, same everything.

We just have the different fields that are required for signing up or logging in.

Account dropdown with an account.

So this is a slightly different version of the website, and but it's basically what I wanna show you here is how you would, how you would see the drop down.

I don't know about this design.

We have, it's a it's not consistent with the whole design of the website.

So this is something that was suggested by your your team.

We added it here so we can see and then have a discussion.

We’re happy to keep it if this is something you want in it, but my recommendation would be that we try something that looks a bit more coherent with the whole design of the of the page.

Also here, let me see where this was.

Now when you go to the wish list, here is where the customer will be able to create, you know, make a list of the products they wanna buy.

So that's how it would look like.

We have the list here, and then we have, like, a little recommendation section.

Like, this is very similar to what Amazon does, where, like, you save your products here, but then we do recommendations based on their purchase intent.

So, if they're interested in bags, we'll show them more bags.

Or what other customers that bought that bag decided to buy as well.

And then the cart is pretty straightforward.

The only thing to notice here is, like, the shipping fee will be added here, on and it'll be show us free for orders less than 100.

And then the coupon code here will you can apply if you have a coupon, you can apply it from here.

That's pretty straightforward.

Nothing else.

This is the checkout to create your account.

And the last question would be, what do we do when the purchase is finished?

Do we wanna send them to the homepage, or do we wanna send them to a branded page where they can start building, you know, engaging with the brand?

I think this is an interesting play.

If they just bought something, I'm not sure if they would go back to the homepage and keep continue buying.

But if we land here, maybe we reengage them with something else.

I thought this is an interesting approach, and I would love to hear your thoughts if you wanna leave a comment here down below.

And that's it.

Pretty much that's pretty much it.

So, yeah, I think the team made a lot of progress from last week, and I would love to hear your thoughts.

So feel free to, you know, leave some comments here or reply to this with another supercut.